It’s been 10 days since the launch of my project and I am already taking stock.

Overall message: I am equal parts fascinated and horrified.

My self-made blog and my insta account have opened my mind to the incredible analytics opportunities in this space. I have access to so many insights that can help me understand how many people I’m reaching, who and where my readers are, when they are active, and so on. I am absolutely fascinated!

In parallel, I have been researching best practices on how to raise awareness in social media (without ads), and this is where I became horrified. There’s countless articles on how to grow your reader base – most tips include:

• following random people for 1 day, hoping they’ll follow back,
• writing fake but genuine sounding comments to their posts,
• reposting much-liked posts,
• using 5 or 11 or 30 hashtags (here opinions differ),
• getting influencers to promote you.

I realized soon enough that these tricks are not compatible with my mission and my principles. The right strategy for me is to invest honest effort and dedication.

I have a ton of ideas on how to increase awareness on the yoga offering in Zurich, and I’m looking forward to engaging with same-minded people to implement them. To date I received the kindest emails from 27 yoga studios and the Hallo Yoga publisher – I am beyond grateful for these votes of confidence! ♥

So don’t follow me just for follow-backs, and don’t worry, I pay for my yoga classes and buy my own yoga pants.

Honesty is the best policy – online and offline, now and forever.