It’s been 10 days since the launch of my project and I am already taking stock.
Overall message: I am equal parts fascinated and horrified.
My self-made blog and my insta account have opened my mind to the incredible analytics opportunities in this space. I have access to so many insights that can help me understand how many people I’m reaching, who and where my readers are, when they are active, and so on. I am absolutely fascinated!
In parallel, I have been researching best practices on how to raise awareness in social media (without ads), and this is where I became horrified. There’s countless articles on how to grow your reader base – most tips include:
- following random people for 1 day, hoping they’ll follow back,
- writing fake but genuine sounding comments to their posts,
- reposting much-liked posts,
- using 5 or 11 or 30 hashtags (here opinions differ),
- getting influencers to promote you.
I realized soon enough that these tricks are not compatible with my mission and my principles. The right strategy for me is to invest honest effort and dedication.
I have a ton of ideas on how to increase awareness on the yoga offering in Zurich, and I’m looking forward to engaging with same-minded people to implement them. To date I received the kindest emails from 27 yoga studios and the Hallo Yoga publisher – I am beyond grateful for these votes of confidence! ♥
So don’t follow me just for follow-backs, and don’t worry, I pay for my yoga classes and buy my own yoga pants.
Honesty is the best policy – online and offline, now and forever.
2 thoughts on “This is not a business”
Super puiule! Succes!
Bravo, Flo, on leading with integrity and values! Readership will come and stay due to your hard work, dedication and writing useful and informative blogs on the topic.